After redesigning their flagship store on Melbourne’s Chapel Street, Elka Collective commissioned aplin creative to design their second boutique too, this time in an old terrace building in Brighton.
Elka’s signature style and muted earthy tones, reflected in both their high-end fashionwear and their Windsor store, continues throughout their new concept space. The old building originally featured a series of individual rooms which aplin opened up to create an airy showroom in which to display both Elka’s wares and a carefully-curated selection of lifestyle brands. Rich timber floors, brick and lime-rendered walls, and stone cabinetry create a natural yet luxurious design palate, while Windsor’s European-inspired curved walls and arched doors make an appearance here too. Timber-lined walls add a sense of opulent luxury to the changing booths while sleek yet simple clothing rails and exterior signage add subtle minimalism to the overall design.
You can visit Elka Collective’s new store at 68 Church Street, Brighton.
PHOTOS: Danielle Castano