The Posh Comfort retail store is the new home of San Miguel Shoes in New Zealand. The store opened in early October and is the first in New Zealand to stock the popular product.
Jane Hayman, the owner of Posh Comfort, has years of experience in retail. She has owned a number of retail stores in South Africa and New Zealand. This is her next adventure as she brings a truly great product to the streets of New Zealand. Jane has selected a beautiful range of complementary footwear, handbags and accessories to bring together an exceptional product collection.
The design brief for the store was to focus on the product. The key consideration was the changing trends and seasons. The range is vibrant and strong in summer seasons and more conservative for the cooler seasons. We made a conscious decision to keep the base build of the store clean and the colour pallet simple, as the product has so much life. We used focused textures and colours to bring life to the space but only in the areas without product.
With consideration to the vibrant product and seasonal fashion changes, we designed the store to work as a blank canvas for the product. In footwear and accessory stores, product is easily confused with a complicated fit out.
The application of colour in this space is through selected surface treatments and soft furnishings. Another benefit to this is the flexibility within the space. This is because these treatments are easy to change to keep the store on-trend and fresh. The wall coverings behind the POS and the floor rugs are examples of areas that can be replaced easily when required.
With a limited existing store room and a lot of stock, the first step was to increase the storage capacity. We did this by bringing stock into the store and separating it with a feature wall. This wall is located behind the POS which gave us a great opportunity to bring in some strong colour on a large scale. This colour is repeated and complemented in the soft furnishings. The shelving and fixtures are versatile and were selected with consideration to growth of the accessories range and the introduction of an apparel range.
design time: 3 WEEKS
build time: 1 WEEK